The Speakers.

Throughout the day we have over 50 leading speakers sharing their insights and experience on all things digital.

Some of them are accountants in practice or business right now, others are at the forefront of digital transformation for top organisations.

Across our 5 stages you can learn a variety of things ranging from digital transformation, to app advisory, to building a brand using digital platforms.


Edwards Berks
Global Financial Partnerships

Xero EGM

About Edward

Edward leads Xero’s activity globally with banks and fintechs, having previously been

responsible for Xero’s engagement with accountants and bookkeepers in the UK & EMEA.

He is passionate about the positive impact on cash flow and productivity for small businesses –

enabled on the Xero platform through partnerships with the world’s leading providers of

business applications and financial services.

Hannah Dawson


About Hannah

Hannah Dawson, CEO and founder of multi-award-winning business finance platform Futrli, who boast over 50,000 users. A serial entrepreneur on a mission to help accountants and businesses succeed by creating game-changing tech solutions that fit into everyday life.

Adrian Blair

Receipt Bank

About Adrian

Adrian Blair is the CEO of Receipt Bank. Prior to this, he was the Global Chief Operating Officer of Just Eat and the only executive team member to serve throughout the company’s transformation from start-up to FTSE 100. Before this, he led business development for Spotify in Europe and spent six years in commercial roles at Google in California and London. He is also the Co-Founder and Chairman of Circl, a next-generation leadership development programme for students from deprived backgrounds. He holds a Bachelor’s degree in Philosophy, Politics and Economics from the University of Oxford, and an MBA from Harvard Business School.

Caroline Plumb


About Caroline

Caroline is Founder and CEO of Fluidly a venture-backed business which uses machine learning to help small businesses manage their biggest painpoint – cashflow. Fluidly works with businesses and their advisors to automagically forecast and optimise cashflow to save time, improve working capital and help them sleep better at night. Fluidly has been named one of 2018’s ‘Hot 10’ European Fintechs by the Fintech50, in WIRED’s Top 100 Hottest European startups and is shortlisted for “Innovation of the Year” in the Accounting Excellence awards.

Caroline is also one of the Prime Minister’s Business Ambassadors, representing the Professional Services sector, and serves as a non-executive director of AIM-listed Mercia Technologies. She previously co-founded FreshMinds, an innovation consultancy, and FreshMinds Talent, a recruiting business. Caroline has a First Class degree in Engineering, Economics and Management from Oxford University and was awarded an OBE in the Queen’s 90th Birthday Honours List in 2016.

Tara Mullen
Country Leader

Tesla UK and Ireland

About Tesla

Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn’t need to compromise to drive electric – that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.

Viktoria Tchoudakov
Chief Marketing Officer


About Viktoria

Viktoria leads Marketing at iwoca, one of UK’s fastest growing small business lenders. After working at McKinsey and Google, she joined iwoca in 2017 to help achieve its mission of funding one million small businesses.

Tim Wheelhouse
Head of Finance Technology

UK Government

About Tim

Tim is a highly-experienced Finance Technologist and Shared Services professional. He has spent over 15 years working across several UK central government departments and agencies modernising their HCM, ERP and EPM Oracle systems and transforming their Finance, HR and Payroll business processes.

Rachel Hynes
Marketing Executive


About Rachel

Rachel is a Marketing Executive at BrightPay Payroll Software, a multi-award winning payroll software that’s used to process payroll for over 250,000 businesses across the UK & Ireland. BrightPay Connect is an optional add-on that introduces powerful online features including automated cloud backups, online client dashboards, client payroll entry & approval and an employee smartphone app.

Amanda C. Watts
Oomph Global

About Amanda

Amanda is a speaker, entrepreneur, Amazon best-seller and the author of The Pioneering Practice. Since 2009 she has helped over 500 companies launch or grow through her agency, work with Richard Branson’s Virgin Start-Up, and training and mentoring.

Mark Telford

Start! Accountants

About Mark

Mark is the Founder of Start! Accountants a coaching and mentoring business helping accountants build better businesses and lifestyles..

Mark won the Xero MVP Award (UK) in 2018 and also runs his own successful accountancy practice ‘Telfords Chartered Accountants’.

Andrew Jordon
Director UK Development


About Andrew

Andrew joined the successful Australian business analytics platform Fathom in 2018 to open a UK office in Cambridge.

Andrew spends his time working with accountants and advisors to implement Fathom, he has a current focus on an educational project at Fathom called Advisable as well as a new Training and Implementation Service.

Previously Andrew trained at BDO in London working in Corporate Tax and M&A and then worked as a Consultant Finance Controller in Brisbane.

Konstantin Bredyuk
Director of Product


About Konstantin

With roots in business process management software development, Konstantin has undertaken hundreds of product implementations for ApprovalMax clients worldwide. Konstantin has been advising numerous organisations about implementing bill automation, financial controls and client collaboration capabilities using Xero-based trusted app stacks; with business profiles ranging from SMEs to large accounting and advisory practices.

Neil Glover

About Neil

Neil Glover has over 8 years experience supporting Accountancy firms transition to cloud solutions and previously worked for a city based Accountancy firm implementing outsourced solutions and technology. Neil now heads up Partnerships for APtimise – Accounts Payable Software within NatWest Ventures. 

During this session, Neil will share his experience of using technology to offer value added outsource solutions and how this can help leverage better data, quality insights and proactive real time advice to your clients, supporting growth and collaboration.

Graeme Tennick

GTA Accountants

About Graeme

Graeme has just come off the back of the Practice Ignition and ACCA Roadshows up and down in the country sharing war stories and is scheduled to be do further talks this year alongside Xero.

He also works closely alongside ACCA and yes was responsible for the bad joke at Xerocon 2019 as part of their opening video!

Having originally set up his practice; after having operated in a small private practice, public sector and having worked at PwC he decided to set up his own firm in 2013.

Having replicated the structure of the firm first he worked in at first and self-financing everything, he felt like the firm was operating successfully. Then one skiing holiday later and some difficult times led him to embrace the technology whirlwind and change at speed including losing staff.

It is these lessons learnt; some of which were very costly, along with the recognition that accountants can often by hypocrites and are trained to be accountants rather than business owners, that today leads him to share his stories as to how these struggles were overcome.

David Jones
Director of Innovation

Lewis Brownlee

About David

Jordan Vickery
Marketing Strategist

About Jordan

Jordan is a marketing strategist. He helps businesses in the accounting profession to design and implement marketing strategies that drive results. He hates writing about himself in 3rd person so follow him on social media where he writes as himself. 

Simon Williams
Chief Product Officer

About Simon

Simon is a qualified accountant from FD Works in Bristol. As Chief Product Officer at Xavier, he works with businesses and Xavier users to help understand their numbers, analysing and improving their data processes.

Francesca Tricarico

Future Cloud Accountancy

About Francesca

Francesca is co-founder of Future Cloud Accountancy, a cloud-only accountancy firm based in Newark in Nottinghamshire. Having worked for a top 20 firm of accountants for 6 years, Francesca and her business partner Charlotte finally decided to take the plunge and started their own cloud practice. The business is growing rapidly and they are keen to do the same for their own clients using technology to fuel growth. They have already implemented Xero, Receipt Bank, Accountancy Manager, Tide for business banking and Futrli within their practice.

Francesca runs a networking group with over 60 business members and is embracing social media to generate exposure for herself and her brand. You can follow Francesca’s story by following the #journeyisreal on social media.

Katy Priestley
Cloud Lead

Duncan & Toplis

About Katy

Katy is Cloud Lead at a Top 30 UK Firm – Duncan & Toplis based in the East Midlands.

Katy has been pivotol in the uptake of the firms digital strategy. Katy heads up the cloud development team which enables cloud champions to deliver frontline training and support to clients across multiple offices around the country. 

Katy also leads the client onboarding strategy where she is responsible for moving hundreds of clients across to cloud based accountancy software and integrated apps via the firms new app advisory service.

Katy’s outside the box thinking enables her to drive change and challenge the traditional process to influence better and more efficient ways of working thus delivering a new and improved client experience.

In addition to all this Katy is an AAT lecturer at Boston College, mother of three undeniably beautiful children, and all-round superstar!

Kieran Phelan

Cloud 360 Accounting

About Kieran

Kieran started the firm ‘K Phelan & Company’ 9 years ago in 2010. He decided to start his own firm after discovering Xero and upon seeing the new bank feed technology in action, Kieran knew this was an opportunity to be a market-leader and innovator in Northern Ireland. Upon starting his new practice back in 2010, Kieran founded the first cloud accounting firm in Northern Ireland and became the first Xero Certified Advisor at that time.

In 2017, Kieran rebranded the firm as ‘Cloud 360 Accounting’.

Kieran now offers his cloud expertise to other accountants, to help firms transition to become cloud-based, digital practices modelled on Kieran’s own firm. No other firm in Northern Ireland has the success or experience in this field to offer such services.

Kieran has become the “go to” person in practice in Northern Ireland in terms of cloud accounting. He has been involved in a panel discussion for Chartered Accountants Ireland (CAI) in March 2019 and was a guest on the Q&A panel at the Xero Roadshow in Belfast in June 2019.

Darren Jasper
Statton & Co

About Darren

Darren has a huge amount of experience in working in practice and cloud technology. Whilst at PKF Francis Clark Darren formulated the member firm’s digital strategy and cloud offering; leading to a take up of over 1,200 clients on cloud technology.

He also sits on working groups with the ICAEW, HMRC and software vendors. Recently he spent 6 months employed by Receipt Bank rolling out software projects within Top 20 accountancy firms.

Darren has now become a Partner at Statton & Co where he is currently transitioning this rural practice and its clients towards a digital future.

Dave Sellick


About Dave

Jeri Williams

Smooth Accounting

About Jeri

Jeri is the Founder of Smooth Accounting & she’s shaking up the accounting profession one Linkedin post at a time. When she’s not busy building her online following, she does do accounts & stuff, apparently.

Reza Hooda

Walji & Co

About Reza

Reza trained with PwC before leaving in 2008 to buy into a small traditional firm near Southampton called Walji & Co. In the years since he has transformed the firm completely – trebling turnover and achieving profit margins of 50%. He has managed to systemise the firm so it can largely run without him and now dedicates his time to coaching and mentoring other accounting firm owners to do the same.

Daniel Teacher
Managing Director

About Daniel

Daniel is the Managing Director at T-Tech and over sees sales within the business. Daniel is hands-on with T-Tech’s clients and previously acted as IT director, namely for top 100 UK accountancy firm Berg Kaprow Lewis. Prior to T-Tech, Daniel worked at Deloitte as a Management Consultant for 4 years, on global transformational projects for some of the world’s largest banks.

Whilst facilitating improvements, and modernization to technology systems, Daniel also challenges clients to ensure that their operational IT is successful. Daniel understands the unique requirements the accountancy market needs, and strives to apply his deep knowledge in order to drive positive change.

Becky Shields

Kingston Smith LLP

About Becky

Becky Shields is a dynamic and experienced business adviser and chartered accountant. A partner at Kingston Smith LLP, Becky specialises in partnering with business leaders to help them develop and reach their individual and business goals.

Her proactive, highly focused approach is valued by clients, who rely on her to challenge, as well as support them in achieving their ambitions. Becky has a strong vision to deliver greater results through innovation, and is currently leading on projects exploring the use of technology such as AI to improve the quality and efficiency of the services we provide to clients.

Vipul Sheth
Managing Director

AdvanceTrack Outsourcing

About Vipul

Vipul is a UK based ICAEW Chartered Accountant and Chartered Tax Advisor. Vipul trained with a regional UK firm, Rabjohns (now part of Bishop Fleming) before moving to Ernst & Young and KPMG.  Vipul’s driving passion is to empower accounting professionals to deliver more for their clients.

Vipul is Founder and Managing Director of AdvanceTrack Outsourcing, a UK Headquartered Accountancy Outsourcing Company, with operational centres in India, delivering services to firms around the world.  

AdvanceTrack are an ICAEW Member Firm audited by BSI in the UK for ISO9001:2015 (Quality Management) and ISO27001:2013 (Information Security Management) and BS10012 (Personal Information Management).  

Louise Sellars
Head of Support


About Louise

Darren Upson
VP Small business Europe


About Darren

Trent McLaren
Head of Strategic Partnerships

Practice Ignition

About Trent

Trent Mclaren is Australia’s thought leader of the year in the Accounting Industry. He is the head of accounting and strategic partnerships at Practice Ignition. His role sees him partnering with accounting professionals all over the world as he strives to drive innovation and disruption with his partners.

Ollie Maitland
Co-founder and Chief Product Officer

About Ollie
Ollie is Co-founder and CPO of, a technology solution that enables accountants to build new service lines to offer their clients valuable consultancy on financial products.
Since founding Capitalise, Ollie has been running the company for the last 4 years and has previously founded, ProfileGuru and Byng.
His proven track record of building and growing tech businesses is supported by his key expertise in automating service delivery through digital, big data and good design. Ollie is passionate about building market leading start-ups and revenue streams for existing businesses.

Nick Williams
Director of Sales UK

Intuit Quickbooks

About Nick

As Director of Sales UK for Intuit QuickBooks, Nick is dedicated to helping small businesses and accounting professionals embrace digital to solve their financial problems.

Matt Flanagan


About Matt

Matt Flanagan is a cloud accounting & technology specialist, working in close
partnership with forward-thinking accountants to support their transition to cloud accounting & developing relevant advisory services.

Since 2014 Matt has built up a reputation as a specialist advising/guiding/coaching Accounting firms to adopt Cloud Accounting based on 3 key elements– Knowledge, Process & Commerciality ensuring Accounting firms and their current/future clients are getting the most out of Cloud Accounting & the associated eco-system.

Lucy Cohen


About Lucy

Lucy Cohen is the Co-founder of Mazuma – the UK’s first subscription-based accountancy service. Founding the company in 2006 at the age of 23, Lucy spotted a gap in the market for low cost, hassle-free accountancy services.

Mazuma was created drawing on Lucy’s childhood experiences of seeing the stress and anxiety that tax can cause for people. Growing up in a family of self-employed creatives she noticed that they were fantastic at what they did, but not so great with the tax and accounts side of their businesses.

Spotting a gap in the market for low cost, subscription-based accountancy services, Mazuma was born.

She created an unconventional business model in a traditional service industry and has been at the forefront of revolution in the accountancy industry ever since.

James Butland
VP of Global Banking & Europe


About James

James has a background in Financial Services working for some of the world’s leading asset management, hedge fund and fintech firms. James joined Airwallex to set up the European business, taking the firm through the FCA licensing process and scaling the team to provide payment services to European clients.

Roisin Levine
Head of Banks


About Roisin

Roisin Levine is Head of Banks at Flux, a fintech that delivers fully itemised digital receipts into banking apps with no need to take a photo of a paper receipt. Flux is building the world’s first API to make receipt data standardised and accessible at scale and has partnerships with Barclays, Starling and Monzo. Roisin was listed as a ‘Rising Star’ in Innovate Finance’s Women in Fintech Powerlist and prior to Flux she worked at Funding Options, Europe’s leading SME finance marketplace. 

Daniel Crowther

Thorne Widgery Chartered Accountants

About Dan


Clare Blackmore
Director of Cloud Accounting

Albert Goodman

About Clare

Clare Blackmore has been with Albert Goodman since 1986 and qualified as a Chartered Certified Accountant in 1993.

Alongside working with a mixed portfolio of clients, Clare became Director of Cloud Accounting in 2016 and is responsible for leading the team of cloud experts across AG’s 7 offices and oversees the outsourced bookkeeping team.  Clare led the team to win Xero’s Large Firm of the Year award in November 2018.  Clare believes that cloud accounting is a perfect fit with Albert Goodman’s philosophy of contributing to our clients’ success as it enables our advisors to use real-time information to support clients in running their business, helps clients benefit from time-saving technology and improves the whole client experience and relationship with AG.

Clare has extensive accountancy and business advisory experience and enjoys helping individuals and organisations achieve their aims.

Andrew Perrett
Cloud Accounting Associate Partner

TC Group

About Andrew

Andrew leads TC Group’s cloud accounting offering and is responsible for implementing innovative cloud-based solutions for TC clients.

Jackie Senior

Garbutt & Elliot

About Jackie

Jackie is a Director at Garbutt & Elliott in York, heading up the real time accounting services of Outsourcing, Management Information Delivery and Cloud Systems & Integrations.

Her ethos is to invest time to build strong client relationships and understand the business needs, pain points and aspirations of her clients. 

By utilising the latest cloud technology to work collaboratively with clients, the real time accounting team deliver insightful management information and solutions to business problems to help clients achieve their goals.

Aaron Sutton
Cloud Systems and Integrations Advisor

Garbutt & Elliot

About Aaron

Aaron is a Cloud Systems and Integration Advisor at Garbutt & Elliott in York helping clients get the most from the cloud.

He has vast experience in reviewing current finance functions and recommending the best in class add ons to cloud accounting software that not only achieve the required goals, but improve efficiencies and insights available from the financial data.

Through extensive research and knowledge of the various app marketplaces, Aaron has been able to build app stacks to use for the internal practice as well as sector specific app stacks to service clients.

This is not only changing the way client’s use technology within their finance team but also revolutionising the traditional methods of accounting and bookkeeping.

Benjamin Grunberg

Grunberg & Co 

About Benjamin

Ranked number 7 in Accountancy Age 35 under 35 in 2018, Benjamin specialises in fast growth startups and scaleups, with an emphasis on automating financial systems and cloud integrations.

 Benjamin oversaw the firm’s cloud migration of over 500 companies and the successful role out of Making VAT Digital. With a focus on Xero, Benjamin has spearheaded the firm’s cloud advisory resulting in 63 Xero Certified members of staff with Grunberg & Co ranked number 2 for Xero accountants and bookkeepers located in London.

Robin Abbi


About Robin

Robin is founder of Bmbix, an infrastructure service which allows the world’s accounting systems to talk to each other. Developed by and for accountants, bookkeepers and business owners, Bmbix aims to provide every business with the security, speed, convenience and control of a purely digital commercial transaction environment.

Robin graduated from Oxford University with an MA in Physics, qualified with EY in London, is a fellow of the ICAEW, and earned an MSc with prize from Oxford Brookes University for his work on  the application of semantically linked data structures to accounting systems.

Tushir Patel


About Tushir
Rooted in science, passionate about business, entrepreneurship and technology.
Co-founder of PPR Solutions in 2007, an outsourced IT Company providing resource on demand. With over 350 technical field engineers across the UK serving major blue chip and OEM Clients – acquired by ByBox Holdings Limited in 2012.
Now Co-Founder of Capium, an online accounting platform designed for Accountants to accomplish accounting and tax services, whilst collaborating with Clients and Staff alike.
A team of 43 who currently support over 1000 UK firms, servicing over 170,000 SMEs through the platform. The Business’ focus is to empower Accountants by continuously innovating and anticipating the next bounce of the ball.

Andy Muir
Ecosystem Partnerships Lead, UK and EMEA


About Andy

For the last 2.5 years, Andy has been leading Ecosystem Partnerships for Xero in the UK and EMEA. His immediate team lead strategic engagements with Xero’s app partner and developer community. The Ecosystem team at Xero also drive initiatives that enable Advisors and SMBs to feel confident in connecting to the right integrated apps, so they can run and grow their businesses more effectively.

Richard Suswain

Tyrrell & Company

About Richard

Richard is a Partner at Xero Award winning accountants Tyrrell and Company. Richard moved from Touche Ross (now Deloitte) back in 1995 and has been instrumental in helping the firm evolve and grow from a back bedroom operation as well as introducing new technology and mindsets needed for a modern accountancy firm.

Although he has experienced a wide range of practice work, Richard now manages the operations at Tyrrell and Company and is always looking at ways of improving efficiencies within the practice through the use of technology.

Richard also works with clients helping them streamline their own financial and business management through the implementation of cloud accounting and integrated apps.

Nick Goode
VP of Growth

Revolut for Business

About Nick

Nick is a global expert in technology marketing, product management and product marketing. He has previously held roles as an Executive Vice President at Sage before recently joining Revolut for business  as their new VP of Growth.

Guy Earnshaw
Senior Solutions Consultant


About Guy

Guy Earnshaw is the senior solutions consultant at BlueHub specialising in Inventory Systems, helping business owners boost profits and reduce costs through process automation. He utilises his background in eCommerce, having created multiple highly automated sites, to allow business owners to save hours on admin costs at the same time as having quality MI data at hand to make better business decisions.. 

Karen Morrall
RDS Big Data Solutions

About Karen

Karen started her career at EY in Birmingham where she qualified as a Chartered
Accountant and spent nearly 7 years within Audit, which Karen believes gave her
great foundations for working in business. Since then she has worked in industry for
both Global Enterprise level and SME businesses. She is an experienced Finance
Director within the Service and IT sectors.
Karen understand the power of real-time data, IoT and AI, how to make data
meaningful and why it is important to protect data. She is a Director and co-owner in
a Big Data Solutions business, which has a patent-pending SaaS data integration
engine. She has co-founded several businesses, most recently she is involved in two
start-ups under the Lockdown brand, one related to Cyber Security services and the
other Smart Cities (aimed at 5G Private Networks).

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